What Did Bilbo Baggins Learn on His Journey free essay sample

At the beginning of the adventure, Bilbo is a conservative, careful hobbit, blind to the adventurous side of his world. The Tookish part in him has been buried deep as a result of his community, and their narrow-minded view on life. We can see this when Gandalf arrives at his house, and begins talking to him and he says, â€Å"We don’t want any adventures here, thank-you! † thus implying that it is not directly his opinion. Throughout the journey, he becomes progressively independent, although at first he is more a problem than an asset to the group. As the journey starts, Bilbo seems to be flipping between his two sides. At first he feels excited about what he is seeing, but whenever life begins to get uncomfortable, he immediately wishes to be back in his warm house. His first encounter of danger is with the trolls, we see him having to be rescued by Gandalf. We will write a custom essay sample on What Did Bilbo Baggins Learn on His Journey or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Later on in the story, it is he who has to save his friends! When the spiders capture the dwarves, Bilbo battles them, and this is one of the first moments in the story where they begin to respect him, and believe he has earned his place in the team. This is a crucial point in the story, as shown in the passage below. â€Å"Somehow the killing of this giant spider, all alone by himself in the dark . . . made a great difference to Mr. Baggins. He felt a different person, and much fiercer and bolder in spite of an empty stomach. † This is when he begins to look out for the team, instead of acting in his own self-interest. Another example of his increasing bravery when the elves imprison the dwarves, and he uses his intelligence to construct a plan for their escape! My favourite examples of his intellect and courage are when he talks to Smaug and uses flattery to trick him into showing his underbelly; and when he talks to Gollum, further showing his skills by using riddles to buy time. Bilbo is always loyal to the group, and his heart leads him to do the right thing. Even when he gives the Arkenstone to Bard, he is doing this because he feels Thorin has been overcome with greed, and he is not seeing the situation clearly. At the end of the journey, I feel Bilbo has learnt self-confidence, and is no longer the hobbit he was. The Tookish part of him has come out very clearly. He may of lost respect from his fellow hobbits, but he has made many friends along the way, and is no longer as simple as he was before. He has grown to be self-reliant, resourceful and has come out from this adventure a â€Å"very different hobbit from the one that had run out without a pocket-handkerchief from Bag-End long ago. †

Beauty and Beast essays

Beauty and Beast essays Beauty and the Beast is a wonderful childrens movie, its directed by: Gary Trousdale, and Kirk Wise, and produced by: Don Hahn. Disney is the main sponsor and gives the movie the best cast of artist and musicians. Who would except anything else from Disney, they are the best at childrens films. At the same time, Disney succeeds in teaching our children a very vital lesson in life, how good looks and fame is not the key to true love. Which is created throughout the movie of Beauty and the Beast released in 1991 with the most sincere reviews and touching style. Consequently, the movie exploits a great deal of feminism and chauvinistic ways unexcitable to this day and ages of the nineties. Marian Belle is the main character, she lives with her father who is considered by the town a loony man therefore, Belle is also looked upon the town as being a little out of the ordinary. Even so, she is the most beautiful girl in the town, her name means beauty and it is shown with her wonderful appearance throughout the duration of the movie. Gaston a very courageous and dignified worrier, who is in love with Belle and wishes to marry her. Moreover every women and man in the town look up to him and would do anything for him. Nonetheless, Belle sees right through his beauty and recognizes him as a mean and conceded fool who does not know how to love. Meanwhile there is a prince in a near by castle who wakes up to a widow knocking on his door. When he answers she offers him a rose for shelter out of the cold. When he consistently said no the widow turned into a prices. He tried to apologize but it was too late. The curse of the flower turned him into a beast. Consequently, th! e curse can not be broken until he finds a woman to love him from within instead of just his outside appearance. Little does the audience know that feminism is displayed throughout the entire movie, for example Belle is walking through town one day and I notic...

Indonesia Essay Example | Topics and Well Written Essays - 750 words

Indonesia - Essay Example Firstly under the influence of Buddism, the residents of present day Indonesia then became Hindus under the influence of Hinduism. Muslim influence got established in the region when they invaded the region in the thirteenth century. A number of residents of the Islands had adopted Islam as their religion by the fifteenth century (infoplease, 2011). The current cities of Indonesia contain buildings that are evidence of the promulgation of Colonial era in the region. The old town in the city of Jakarta, the capital of Indonesia, holds marks of Holland on them. These marks indicate that they are a sign of the Colonial era dating back to the seventeenth century (Citrinot, 2010). The very first years of the seventeenth century thus embarked with the establishment of the Dutch as the rulers of the region. The province of Wast Timor, however, continued to remain under the control of Portugal till the middle of the seventeenth century. The Dutch Colonial rule existed for a little over three hundred years. This rule over the mineral rich Islands of Indonesia resulted to be extremely fruitful for the rulers. The Dutch â€Å"Netherlands East Indies† became renowned as the richest colonial possessions of the world. They could, however, not do much for the modernization of the land under their possession. (State, 2011) The initiation of the twentieth century embarked the emergence of the Indonesian Independence Movement. This movement was led by young individuals some of whom had got their initial educations from Netherlands only. This movement flourished in the years between the two world wars. The Second World War showed the invasion of the country by the Japanese. They were harsh opponents of the Western Allies. The people of Indonesia were not comfortable with their colonial rulers and therefore no uprising emerged against the Japanese upon

The US and Arab-Israeli Diplomacy - 2 exam questions (4 pages each) Essay

The US and Arab-Israeli Diplomacy - 2 exam questions (4 pages each) - Essay Example Ambassadors to the various Middle Eastern countries. The Special Envoy will travel from country to country in the Middle East to achieve the American Agenda in the region. The United States’ position on the Israeli-Arab relations has always been important. The U.S. has backed Israel since Israel became a state. Support for Israel allows the U.S. an ally in the Middle East that has a similar democracy. Saudi Arabia is an U.S. ally, but since Saudi Arabia is a monarch Israel is a more favorable choice. Still the U.S. must not anger the majority of Arab nations in the Middle East, especially since the heavy U.S. military presence in Iraq and Afghanistan. The balance between doing what is right morally by promoting a democratic society and securing a good relationship with oil producing countries is the delicate balance an American Special Envoy must master. In order to achieve the balance of American interests, the Special Envoy has to negotiate with both the Israelis and Arabs. The United States Envoy to Israel must have special qualifications. Without the right qualification an envoy could harm not only Israeli-Arab relations, but harm U.S.-Israel-Arab relations at best and at worst plunge the whole region into a war. Qualifications all U.S. Envoys need are: Any Special Envoy appointed to Israel must address the Palestinian issue. Since Israel withdrew from Gaza, the Palestinians have elected Hamas to be Gaza’s leaders. Since Hamas has been recognized as the United States as a terrorist group, all talks are through the Palestinian National Authority. If Hamas would make concessions, the United States would consider opening talks through the Special Envoy. The recommended plan since 2001’s Mitchell Report for both Israel and Palestinians have been threefold: 2. Rebuilding of confidence in the Palestinian Authority (now the Palestinian National Authority). This

Critique of Zip Bam Pow Essay Example | Topics and Well Written Essays - 750 words

Critique of Zip Bam Pow - Essay Example There exists a generic and specific arrangement within the continuum that depends on the degree of affinity. The originality of the forms of these components, however, cannot be altered. The arrangements programmed in a manner that makes them look good or right from a human perspective. The appearance is false but Rizzo hold that embracing them is a necessity (Rizzo 2014). Rizzo did not aim his argument at changing the forms of predicates to make them sensible but rather appeared to express the reality in the US. Rizzo puts to the fold what he calls particulars through his experience by identifying and instantiating nature. Robinson disagrees with Rizzo’s views on universal ideas in his article Zip! Bam! Pow! He refutes claims by Rizzo that the way to goodness is by understanding the universe and differentiating the form of its components from the real status of its particulars (Rizzo 2014).Robinson posits that the highest outward appearance of existence is the life of the logical being. The lower forms of the same life in turn serve this. In his explanation, he supports slavery because by following his path, the barbarians were lesser rational beings compared to the Greeks. This was the offshoot of his varying views regarding the econo,mic situation of the US at the time. Robinson claims that all the components of the US with life posses’ inherent potentialities. Therefore, it is upon them to develop the said potential to the maximum. This means that the most satisfying form of human nature is that a person has to use his rational abilities to the fullest. Robinson was much younger than Rizzo was. However, he differed in a ferocious manner him. Robinson’s writing was very different in both style and content. The two only strike a common ground on various matters, which shows that they spend quite a considerable amount of time together. The two great philosophers agree that the life of

Analysis of Learning Styles and Theories

Analysis of Learning Styles and Theories Section A Part 1: Who I am as a learner? What is learning style? According to Honey and Mumfords learning style questionnaire (1992) learning is seen as a continuous cycle in which a person has a learning experience, reviews the experience, concludes from that experience and plans the next step. A persons preferences for one or more of the stages of the learning cycle translate into strengths and weaknesses of learning style. In experiential learning theory, the model of style is based on a theory of learning. The theory defines four phases in the process of learning from experience: concrete experience; reflective observation; abstract conceptualization; and active experimentation. Individual learning styles are defined by a persons reliance on these four learning modes. (Boyatzis and Kolb, 1995) Gagne (1984) says these strategies enable learners to choose at appropriate times the intellectual skills and declarative knowledge they will bring to bear on learning, remembering, and problem solving. 1. VARK Introduction of VARK: The VARK stands for Visual (V), Aural (A), Read/Write (R), and Kinesthetic (K). It is a tool for learner to analyze their learning style. According to the Fleming (2009) VARK is a questionnaire that provides users with a profile of their learning preferences. It is about a learners preferences for taking in and giving out information in a learning context. The purpose of VARK is to help learner to think about their learning style in multiple ways. It suggests some ideas for learner to know which learning methods are suitable for them and how they can learn effectively. However, the limitation of VARK is that questionnaire does not show anything about motivation. It only contributes to improve learning. Learners only can change their study methods based on their VARK results (Fleming, 2009). My learning style result of VARK is as follows: According to my VARK result, I have got nine marks in Aural. Visual, Read/ Write as well as Kinesthetic are all in seven marks. It shows that I am a multimodal learning style. I can learn from different learning styles and it implies that I have strong in Aural area. Aural learner learns by listening who likes to be provided with aural instructions. In fact, my result of the VARK is closes match to my own learning style as I often use different learning methods under different situations. For example, I prefer attend group discussions, lecture and tutorial. At school, I like to attend the lecture to lectern the teacher to explanation. In the final year project, I enjoy discuss with my group members and explain new idea to others. Also I follow my group leader instructions to find some useful data from the internet for our project. On the other hand, I also as a Visual style learner. Visual learner prefers demonstrations in their learning and can learn through descriptions. In my working experience, I work in Wellcome supermarket, my supervisor demonstrated that how to placed the goods on the shelves and told me all products in which area. I can easily get the meaning and memorize it because of leaving a strong impression in my mind. For the kinesthetic learner, I prefer experiencing things rather than only read the notes during the learning process. For example, I need to trials on my own when buying a new mobile phone, rather than reading the leaflet of the products. Finally, VARK result can indicate my learning styles. Sometimes I like practice actively, sometimes I prefer listening only. Thats why I have multimodal preferences. In fact, I have to pay more attention in different learning styles. VARK is very useful for helping me to know more about my learning preferences. 2. MBTI Introduction OF MBTI: The Myers-Briggs Type Indicator (MBTI) was developed by Katherine Cook Briggs and Isabel Briggs Myer. It based on the theories of psychologist Carl Jung (Morgan and Barbour, 2008). Hutchinson (1997) shows how personality indicators such as the MBTI can he used in a practical way to understand differences in how people behave and to assist in team building and communication in a business environment. The MBTI scales measure a preference for four dimensions: (Saggino, Cooper and Kline, 2001) Extraversion-Introversion Which represents the orienting toward the outer world of people and things or the inner world of concepts and ideas. Sensing-Intuition Which reflects the individuals preference for factual realistic or global possibilities perception. Thinking-Feeling Which represents arriving at judgments by impersonal and logical processes or by subjective processes. Judging-Perception The process of coming to a conclusion about something or becoming aware of something. In combination, the MBTI is a sixteen-type personality profile instrument. (Goby and Lewis, 2000) However, according to Coe (1992), he said that the MBTI has several limitations. First, it does not show any indication about peoples values and motivations. Second, the MBTI does not measure pathology. Third, the MBTI does not measure how well the preferred functions are performed. My MBTI result for my Personality: According to my MBTI results, the above result shows that my preferred style of MBTI is ESFJ and ESFP which are 72% and 66 % respectively. It shows the most dominant function is extrovert, sensing, as well as feeling. For the ESFJ, the most important preferences are Extraverted Feeling. This means I focus on building harmony in the working environment. I like to build rapport with people and create a positive atmosphere. I look after peoples welfare. Also I like to keep everybody happy and have a good relationship with others. I value other peoples contributions, seek to develop the role that others play, and invest a lot of effort in building positive relationships. I try to overcome differences of opinion and find ways in which people can agree. For the ESFP, the most important preferences are Extraverted Sensing. I bring things to fruition by getting things done, and getting them done now. I am very action-oriented, dealing with whatever tasks the current situation presents. I often spur others into action as well. I make use of your experience and utilize tools or processes of which I already have knowledge. I try to have an immediate impact on things, injecting a sense of urgency, and aiming to achieve clear goals and tangible results. Base on the result, MBTI helps me to understand the personality. I agree that I am an extravert person. As I have worked as Wellcome Supermarket, I found that building the positive atmosphere can improve the relationship within the company. I also like to build a good relationship with customers that I enjoy work into a happiness environment. Also I am a vice-president of my secondary schools alumni association. I like to share my study path with others. Besides that I also concern on what group members feeling rather than my feel and invest a lot of effort in building positive relationships. So I am a feeling person. As a sensing person, when I am doing assignments, I want to focus on the facts which help my working process. Also, I like to ask my classmates who had experienced those situations previously in order to make a better decision. Those two personality types (ESFJ and ESFP) are differing in Judging and Perception. This preference is about the process of coming to a conclusion about something or becoming aware of something. I also think the judging is my personality. I like to make a plan and follow the guideline to work within a time limit. When I am doing final year project, I hope myself and my team members follow our plan and to meet the requirement. 3. BELBIN Introduction of BELBIN The Belbin team-role inventory is a well-known and established measure for identification of individual team roles (Senior and Swailes, 1998). Belbins particular focus on the establishment of roles within a team, where the assumptions of duties and responsibilities depends on a measure of self-discovery combined with a perception of the needs of the team as a whole. Belbin identify 9 team roles in relation to different needs of a group including plant, resource investigator, co-coordinator, shaper, monitor evaluator, team worker, implementer, complete finisher and specialist. My BELBIN result for my Team Role: According to my Belbin report, the most preferred roles that I suited are team worker and specialists in which I scored about 80 and 100 respectively. Specialist means people who have the specific knowledge and skills to do their tasks. This type of people is enthusiastic in providing special knowledge and skills to accomplish the team goals. They will only contribute on only a limited front and dwell on specialized personal interest. They only consider their own specific area to come out a solution, so they cannot provide a wider perspective. For example, I am interested in computer. I prefer to do something about data analysis and search information from the internet. In final year project, I use my knowledge to analyze the research data and give the conclusion on that part. Also I provide technical support in the presentation. Team worker represents the people who are co-operative, mild, perceptive and diplomatic. They prefer to work with others and usually listen, builds and avert the friction within the team. They are indecisive in crunch situations. For example, I often listen to others instructions in my work. Also I need to cooperate with my colleagues to complete the works. 4. Summary To summarize, I believe these tests are quite reliable. According to the test results, I know and understand myself more. I am an extravert person who likes to talk with others and learn from different learning styles. I can cooperate with others and also concern their feeling. I provide my computer knowledge for people and give some advice for them. Therefore, these tests help me identify myself and let me know how to improve myself. It makes me think more and consider which job is suitable and interesting to me. If I want to be a leader, I need to learn more different styles and improve my weaknesses. It will be a great benefit to my future career. References Boyatzis, R. Kolb, D. (1995) From learning styles to learning skills: the executive skills profile, Journal of Managerial Psychology, 10(5), pp. 3-17 Boyle, G (1995) Myers-Briggs Type Indicator (MBTI): Some Psychometric Limitations, Humanities Social Sciences papers, Bond University Briggs, K. and Myers, I. (2009) Free Personality Test: MMDI website, Available at: http://www.teamtechnology.co.uk/mmdi-re/mmdi-re.htm (Accessed 19th November 2009) Coe, C.K., (1992) The MBTI: potential uses and misuses in personnel administration, Available at: http://www.allbusiness.com/human-resources/343006-1.html (Accessed: 19th November 2009) Fleming, N. (2009), FAQ of VARK official website, Available at: http://www.vark-learn.com/english/page.asp?p=faq (Accessed: 19th November 2009) Goby, V. Lewis, J. (2000) Using Experiential Learning Theory and the Myers-Briggs Type Indicator in Teaching Business Communication, Business Communication Quarterly, 63(3), pp. 39-48. Jackson, C. Lawty-Jones, M. (1996) Explaining the overlap between personality and learning styles, Journal of Personality and Individual Differences, 20, pp. 293-300. Lessem, R. Baruch, Y. (2000) Testing the SMT and Belbin Inventory in Top Management Teams, Leadership and Organization Development Journal, 21(1/2), pp.75-83 Morgan, A. Barbour, K. (2008) An initial study into the personality types of undergraduate business students. Proceedings of the Academy of Educational Leadership, 13(1), pp.33-38 Saggino, A. Cooper, C. Kline, P. (2001) A confirmatory factor analysis of the Myers-Briggs Type Indicator, Personality and Individual Differences, 30(1), pp. 3-9.

Essay --

Strong, well-defined arms can be your best asset during the hot summer months. Although many people focus on the more visible biceps at the front of the upper arm, neglecting the triceps at the back of the upper arms can affect your appearance and strength. Dip machines, which are present in most gym facilities, can help work your triceps. Knowing how to properly use the machines and mastering proper form can optimize your results. About the Triceps The triceps is a three-headed, horseshoe-shaped muscle that sits at the back of your upper arms, opposites from your biceps. It's responsible for extending your elbows, which you might do when you throw a ball or reach out to shake someone's hand. This muscle makes up 60 percent of your upper arms, and by strengthening it you can add definition to your arms, and prevent a muscle imbalance and injuries. (See References 1, p. 46 and 47)The Centers for Diseases Control and Prevention recommends strength training at least twice a week. (See References 2) During your routine, work your arms last, so they're not fatigued when you do chest, back, and shoulder exercises, which also engage your arms. Assisted Dip Machine An assisted dip machine is ideal if you're not strong enough yet to do body weight dips on the parallel bars. This apparatus allows you to select the amount of help you need to complete the range of motion. During the exercise you stand or kneel on a movable lever while grasping parallel bars with your hands. You then bend your elbows back, keeping them tucked next to your sides, and allow the lever to lower your body. When your upper arms are bent 90 degrees, press yourself up to the starting point with the assistance of the machine. Squeeze your triceps at the top of the ... ...tp://books.google.com/books?id=2MOrDKokat8C&pg=PA46&dq=triceps+60+percent+arms+extend+elbow&hl=en&sa=X&ei=guMIU9fnN8qFogT8uYDIAw&ved=0CDYQ6AEwAA#v=onepage&q=triceps%2060%20percent%20arms%20extend%20elbow&f=false] Centers for Disease Control and Prevention: How Much Physical Activity Do Adults Need? [http://www.cdc.gov/physicalactivity/everyone/guidelines/adults.html] ExRx.net: Assisted Triceps Dip [http://www.exrx.net/WeightExercises/Triceps/ASTriDip.html] MuscleMag: Machine Dip vs. Bench Dip [http://www.musclemag.com/muscle-building/machine-dip-vs-bench-dip/#.Uwjejc5xWSo] ExRx.net: Lever Triceps Dip [http://exrx.net/WeightExercises/Triceps/LVTriDip.html] ExRx.net: Triceps Dip [http://www.exrx.net/WeightExercises/Triceps/BWTriDip.html] ExRx.net: Bench Dip (Heels on Floor) [http://exrx.net/WeightExercises/Triceps/BWBenchDipFloor.html] User Bio Essay -- Strong, well-defined arms can be your best asset during the hot summer months. Although many people focus on the more visible biceps at the front of the upper arm, neglecting the triceps at the back of the upper arms can affect your appearance and strength. Dip machines, which are present in most gym facilities, can help work your triceps. Knowing how to properly use the machines and mastering proper form can optimize your results. About the Triceps The triceps is a three-headed, horseshoe-shaped muscle that sits at the back of your upper arms, opposites from your biceps. It's responsible for extending your elbows, which you might do when you throw a ball or reach out to shake someone's hand. This muscle makes up 60 percent of your upper arms, and by strengthening it you can add definition to your arms, and prevent a muscle imbalance and injuries. (See References 1, p. 46 and 47)The Centers for Diseases Control and Prevention recommends strength training at least twice a week. (See References 2) During your routine, work your arms last, so they're not fatigued when you do chest, back, and shoulder exercises, which also engage your arms. Assisted Dip Machine An assisted dip machine is ideal if you're not strong enough yet to do body weight dips on the parallel bars. This apparatus allows you to select the amount of help you need to complete the range of motion. During the exercise you stand or kneel on a movable lever while grasping parallel bars with your hands. You then bend your elbows back, keeping them tucked next to your sides, and allow the lever to lower your body. When your upper arms are bent 90 degrees, press yourself up to the starting point with the assistance of the machine. Squeeze your triceps at the top of the ... ...tp://books.google.com/books?id=2MOrDKokat8C&pg=PA46&dq=triceps+60+percent+arms+extend+elbow&hl=en&sa=X&ei=guMIU9fnN8qFogT8uYDIAw&ved=0CDYQ6AEwAA#v=onepage&q=triceps%2060%20percent%20arms%20extend%20elbow&f=false] Centers for Disease Control and Prevention: How Much Physical Activity Do Adults Need? [http://www.cdc.gov/physicalactivity/everyone/guidelines/adults.html] ExRx.net: Assisted Triceps Dip [http://www.exrx.net/WeightExercises/Triceps/ASTriDip.html] MuscleMag: Machine Dip vs. Bench Dip [http://www.musclemag.com/muscle-building/machine-dip-vs-bench-dip/#.Uwjejc5xWSo] ExRx.net: Lever Triceps Dip [http://exrx.net/WeightExercises/Triceps/LVTriDip.html] ExRx.net: Triceps Dip [http://www.exrx.net/WeightExercises/Triceps/BWTriDip.html] ExRx.net: Bench Dip (Heels on Floor) [http://exrx.net/WeightExercises/Triceps/BWBenchDipFloor.html] User Bio

Marketing Beer Essay

This report illustrates the relationship of beer brands within the perceptual map in regards to alcohol content and price as well as implications for consumer behaviour. The perceptual map indicates that there are market segments in premium beers with high alcohol content. There is also a market segment for low cost beers with high alcohol content. The perceptual map also shows that there are potential business opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunities. Table of Contents Introduction4 Perceptual maps and Beer5 Implications of perceptual maps on consumer behaviour5. Implications of perceptual maps on marketing strategy5 Hahn5 Heineken5 Conclusion5 Reference List5 Appendix – might not need this5 Introduction Beer originated in Iran over 7000 years ago. Over time, the beer industry grown to an amazing $(stats)bn industry. Beer consumption over time has increased rapidly, from ## to ##. The beer industry has evolved over time. Changing social and cultural influences have led to changes in the beer industry, in particular in the categories of alcohol content and price of beer. Due to the popular demand of beer, marketing managers must devise sophisticated marketing strategies to sustain their competitiveness. One way in which they can determine where their brand is positioned relative to competitors is through perceptual maps. Perceptual mapping is a method whereby †¦get definition from textbook and cite†¦ Perceptual maps provide insight into where consumers view brands relative to others based on the dimensions provided as well as the ideal points for different brands. This report provides a perceptual map of how consumers view beer brands in relation to alcohol content and price. The report also explains how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps and Beer The component of beer market is ales, stouts ,bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. The perceptual map of beer brands shown that consumer judge the similarity of alternative beer brands by cost and alcoholicity. There are 20 beer brands have been chosen. From the figure1, it indicated that more than half of beer brands are located in the area of full strength and premium. It illuminated that it is no one beer brand in the position of low cost and light. Implications of perceptual maps on consumer behaviour Implications of perceptual maps on the marketing strategy Hahn Hahn premium light is located on the perceptual map as a premium light beer, costing around $24-30 per case. The perceptual map indicates a cluttered market for premium light beer, illustrating Hahn to have a number of similar competitors. With the perceptual maps evaluative criteria, a defined marketing strategy has been constructed to make Hahn light beer stand out in the market. Its creative TV ad was more than successful, with the launch of its hilarious ‘Bean Bomb’ campaign, showing a bloke leaping from a hotel balcony onto a beanbag, propelling the woman sitting on it into the pool, with this, the ad has constructed the brand to be closely associated with the Australian sense of humor—and our love of a larrikin. Marketers have used its country of origin to capitalize on consumer’s bias in favor of their home and the existence of different countries stereotypes ultimately giving Hahn cultural significance and association. This campaign is followed up by the tag ‘some drink it to be responsible others just love the taste’ giving a satirical indication to its quality, further distinguishing it from its other competitors. The campaign was creative, risk-taking and appealing to its target audience—male light-beer drinkers who had felt less masculine and dull for drinking light beer. The ads empowered them to drink light beer with a masculine confidence and a sense of cultural belonging having the brand be associated with Australian stereotypes. Heineken Another brand of beer that has successfully penetrated the market is Heineken. Heineken is available in almost every country on the planet and is the world’s most valuable international premium beer brand. They currently stand as a premium and full strength beer on the perceptual map above which suggests that social status and the occasion for beer determines the choice of Heineken. Perceptual maps can be incorporated in developing or altering marketing strategies by plotting the points gained by surveys onto this map which allows the vast majority of consumer’s views seen in comparison to competitors, also sighting possible market segments as opportunities its direct competitors are Asahi Dry, Budweiser, Guiness, Carlsberg and Corona. In order to move away from increased competition and sluggish sales, Heineken has made an attempt to target the younger consumers, making it more appealing though various advertisements and promotions through outlets where younger consumers are affluent. Even as a successful company with an annual turnover of 11. 829 billion Euros in 2006, Heineken still lists goals and strategies for the coming years as stated on its website â€Å"The goal of Heineken is to grow the business in a sustainable and consistent manner, while constantly improving profitability. The four priorities for action include:† 1. To accelerate sustainable top-line growth. 2. To accelerate efficiency and cost reduction. 3. To speed up implementation: we commit to faster decision making and execution. 4. To focus on those markets where we believe we can win. In doing so, Heineken can guarantee a market for its consumers and remain a strong competitor in the future. Conclusion. Reference List http://www. heinekeninternational. com/strategyandgoals. aspx http://212. 204. 210. 71/kraitierientrial/WoH/heinekentoday03. html http://www. heinekeninternational. com/keyfigures. aspx? navid=12230000000050_136 60000000052 Consumer Behaviour – Implications for marketing stragergy 5th Edition Quester, Neal, Pettigrew, Grimmer, Davis, Hawkins Appendix – might not need.

Seville Essays - Province Of Seville, Seville, Giralda, Guadalquivir

Seville Essays - Province Of Seville, Seville, Giralda, Guadalquivir Seville Spanish SEVILLA, ancient Hispalis, city and capital of the provincia of Seville, in the Andalusia comunidad autnoma (autonomous community) of southern Spain. Seville lies on the left (east) bank of the Guadalquivir River at a point about 54 miles (87 km) north of the Atlantic, and about 340 miles (550 km) southwest of Madrid. An inland port, it is the chief city of Andalusia and the fourth largest in Spain. It was important in history as a cultural centre, as a capital of Muslim Spain, and as a centre for Spanish exploration of the New World. Seville was originally an Iberian town. Under the Romans it flourished from the 2nd century BC onward as Hispalis, and it was an administrative centre of the province of Baetica. The Silingi Vandals made it the seat of their kingdom early in the 5th century AD, but in 461 it passed under Visigothic rule. In 711 the town fell to the Muslims, and under their rule Ixvillia, as it was now called, flourished. It became a leading cultural and commercial centre under the 'Abbadid dynasty and the subsequent Almoravid and Almohad confederations. As the Almohad capital in the 12th century, Seville enjoyed great prosperity and ambitious building programs. But after the Muslim possession of Seville was ended in 1248 by Spanish Christians under Ferdinand III, the substantial Moorish and Jewish minorities were driven into exile, and the local economy temporarily fell into ruin. The Spanish discovery of the Americas brought new prosperity to the city. Seville became the centre of the exploration and exploitation of America through the House of Trade, which was established there in 1503 to regulate commerce between Spain and the New World. For two centuries Seville was to hold a dominant position in Spain's New World commerce; it was the site of the chief mint for gold and silver from the Americas, and many Spanish emigrants to the New World sailed from its quays. Seville was in fact the richest and most populous city in Spain in the 16th century, with some 150,000 inhabitants in 1588. This brilliance was fleeting, however, since Seville's prosperity was based almost entirely on the exploitation of the colonies rather than on local industry and trade. As a result, Seville's economy declined in the 17th century, though its cultural life underwent a great flowering at this time. The painters Diego Velzquez, Francisco de Zurbarn, and Bartolom Esteban Murillo, th e sculptor Juan Martnez Montas, and the poet Fernando de Herrera are the glories of Seville and of Spain. Miguel de Cervantes conceived of his novel Don Quixote while he was confined in Seville's jail. In the 18th century Spain's Bourbon rulers managed to stimulate a limited economic revival in the city, but in the 19th century the French invasion, revolutions, and civil war halted such development. In 1847 the April Fair, an annual gala following Easter, was established. The Iberoamerican Exposition of 1929 initiated a new renaissance in Seville. During the 20th century the port was enlarged, and the city revived as an industrial and commercial centre. The Universal Exposition world's fair opened in Seville in 1992. Seville's many architectural monuments survived the Spanish Civil War (1936-39) intact because the city was held by the Nationalists throughout the entire conflict, and was thus never fought over. The oldest part of Seville lies on the left bank of the Guadalquivir and is irregularly planned, with a maze of narrow and twisting streets, small enclosed squares, and houses built and decorated in the Moorish style. There is a somewhat more spacious layout in the central district near the Cathedral of Santa Maria and the Alczar Palace. Seville's cathedral is one of the largest in area of all Gothic churches. Most of it was constructed from 1402 to 1506 on the site of the city's principal mosque, which had been built by the Almohads in 1180-1200 on the site of an earlier Visigothic church. One of the mosque's few surviving portions, its minaret, called the Giralda, was incorporated into the cathedral as its bell tower. The minaret has surfaces almost entirely covered with beautiful yellow brick and stone paneling of Moorish design. The main portion of the Cathedral of Santa Maria is built in

Team Communication

Team Communication Free Online Research Papers As companies find that sharing ideas creates a more productive work environment, they are encouraging their employees to work as a team. Effective communication is a key element to build among team members. Once a team is formed, communication processes are integrated. The team becomes familiar with each other’s actions and collectively uses these actions to their advantage. Past experiences are discussed and the knowledge of each member’s strength and weaknesses begins to develop. The strengths and weaknesses that have been identified can help the team to learn from each other and grow together. This will create a positive atmosphere in which individuals can feel more comfortable to share their ideas with their team. Conflicts will arise from time to time. They occur for different reasons such as an influence from another team member. For example, an individual may try to persuade the leader into going along with a suggestion that he/she has made. The member continues to bargain with the leader until the leader can reach a solution to compromise. Other members may not be satisfied with the new change. Problem solving begins among the group to try to overcome any obstacles. The group must discuss the conflicts and try to empathize with the current situation in order to resolve it efficiently. Depending on the obstacle, a tremendous amount of understanding may be required. Often times, people pass judgment too quickly. This tends to happen because the team is still in the process of developing and trust has not yet been fully established. Lack of communication will occur when an individual feels that they can not put their trust into another team member. They are no longer willing to share their ideas. They also become afraid to disagree with others. A team project will only be successful if the team is open to considering all ideas that have been given. After decisions have been made, they must reach a consensus as a team. Effective communication is extremely important when working as a team. A strong bond is formed. Once a relationship has been established, the results are endless. Research Papers on Team CommunicationThe Project Managment Office SystemResearch Process Part OneThe Hockey GameMarketing of Lifeboy Soap A Unilever ProductIncorporating Risk and Uncertainty Factor in CapitalHip-Hop is ArtThree Concepts of PsychodynamicBionic Assembly System: A New Concept of SelfOpen Architechture a white paperInfluences of Socio-Economic Status of Married Males

HRM Essay Example | Topics and Well Written Essays - 1500 words - 5

HRM - Essay Example t is, the purpose of the organization, the employee’s expected roles, the working hours, the rewards from the service, terms and conditions in the bond, the deployment of power within the organization and so on. The employment relationship commences when an employer decides to hire a worker, meaning that there is a party involved in overseeing the relationship. It is at this point that a controversy may arise regarding equality and clarity involved in the process. This text will discuss the mentioned controversy, and support in detail why or what makes it uncertain and unequal as well by analysing the three perspectives of the relationship. The employment relationship has two parties who agree to correlate before it qualifies to be called that. In the case where one of the parties involved tends to have a bargaining power that is more than the others are, then it means that they have better options and privileges above the other, which results in inequality. The biggest reason why there exists the notion of inequality in the relationship is that in the modern world, it is far much easier for an employer to hire an employee than it is for the employee to find a job. This condition has been brought about by the economic conditions on the globe that lead to an unbalanced relationship between the numbers of jobs created for the people joining the job market.During the application process for instance, as Orife, Ashamalla & Slack (2003, p. 40)write, some employers use discriminatory criteria in selecting job applicants which in some instances might be unjustified. Such include asking about gender, marital status, race, age, to mention but a few. According to Serna, Perez, Artazcoz, Moen, and Benavides (2013), â€Å"gender differences in power that place men in a better situation than women to bargain their employment conditions†¦ show more men working with a permanent contract and occupying the higher job status positions.† This simply means that even inside

What is the current status of clinical gene therapy trials for Chronic Essay

What is the current status of clinical gene therapy trials for Chronic Granulomatous Disorder - Essay Example ests that the disease is present in ‘one in 250,000’ infants at birth, but the symptoms become evident only when the child reaches a few months of age (Assari 2006: 6). Only 21% of patients have survived the disease beyond the age of 7 previously, whereas the recent trends show improvement in the survival rates because of the ‘advancement in treatments’ (Assari 2006: 6). On the other hand, the disease can rarely occur in adults, and therefore, if someone has the problem of ‘recurrent infections’, it will be advisable to subject such individuals to an evaluation, irrespective of the age factor (Chung, Cyr & Ellis 2013: 2). Gene therapy, which is the intervention in a disease or disorder through introducing genes into the affected cells to set right the impacts of ‘specific gene mutations’, is one of the methods used in the treatment of CGD (Dugal & Chaudhary 2012: 4). However, evidence suggests that in order for the treatment to be effective, the appropriate gene will have to be incorporated into the target cell ‘specifically, efficiently and stably’ (Dugal & Chaudhary 2012: 4). On the other hand, it is also necessary to use the most appropriate vector for the introduction of the gene or gene delivery into the human cell. Research studies have identified lentiviral vectors (LVs) to be one of the effective and the ‘most widely used’ vectors in gene therapy (Dugal & Chaudhary 2012: 4). A study conducted by Assari (2006: 6) on mice found that gene therapy, using recombinant retroviral vectors, is an effective treatment for the reconstruction of normal neutrophils an d in building ‘resistance to pathogens’ such as Aspergillus. The author also contends that gene therapy, using retroviral vectors in two humans, has produced ‘encouraging results’ where both of them have attained remarkable levels of gene corrected cells and their clinical conditions show good improvement (Assari 2006: 6). Studies further substantiate the fact that gene